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Marketing Manager (Full-Time)
ABOUT THE COMPANY
The Random Farms Kids’ Theater (as featured in The New York Times, The Wall Street Journal, the Fox News Channel and in the new Stagestruck book series) is a not-for-profit organization that offers musical theater programming to young people from kindergarten through college. The company was founded in 1995 and currently serves approximately 1,200 young people each year with an annual operating budget just over $1.2 million. Random Farms operates primarily in Westchester County, NY, though many of its participants travel from nearby counties in NY as well as CT and NJ. The organization is in a state of tremendous growth, with expanding program attendance, a growing Board of Trustees, and a capital campaign on the horizon. There are currently 7 full-time employees, plus several part-time independent contractors and resident artists.
Help with costume fittings, costume changes and quick changes. Learn all aspects of costuming (up to 300 kids for Workshops and 150 kids for Mainstages) from studio fittings to backstage assistance.
Must be available for all dress rehearsals and performances. $8/hr (students); $10/hr (high school graduates). Email cover letter and resume to
. Please indicate your availability and whether you are interested in Mainstages and/or Workshops. Sewing skills are helpful but not necessary.
Random Farms is seeking a full-time Marketing Managerto join its small and rapidly growing staff. This is a remote-work position and the work schedule can be tailored to fit the right candidates’ preferences. The job offers a great opportunity for growth as the position will likely evolve over time. The initial priorities will be to maintain the organization’s current marketing practices and increase promotion of revenue-generating opportunities (eg., ticket sales, costume rentals, specific classes/programs). Secondary priorities will be to collaborate with our team to identify new marketing needs and opportunities, and shape a broader communications strategy. We are seeking an eager marketing professional with a positive attitude to join our friendly community of theater-loving staff and families during an exciting new chapter in the company’s history.
The Marketing Manager will report directly to the Managing Director, while also working closely with other members of the staff. S/he will be the sole employee dedicated entirely to Marketing, though the rest of the staff will continue to be integral to marketing efforts. The executive staff will provide guidance and context for current marketing practices and goals; the program staff will provide insight about the community’s needs and will help deliver content and messaging; and the administrative staff will provide data that supports marketing efforts. Over time, we may also develop internship or volunteer opportunities as needed.
The current marketing strategy spans a wide range of tactics, from website content to social media, and from commercial-quality print materials to in-house “grassroots” fliers. Word-of-mouth is one of our strongest marketing tools. The Marketing Managerwill maintain many of these existing practices, analyze them for effectiveness, and employ new tactics to strengthen participation and revenue in key areas. The position will likely evolve over time, but will initially include:
Content Creation and Management (30%)
Consolidate existing brand and content guidelines into reference tools for staff, volunteers, etc.
Leverage our existing social media platforms and give them a spark!
Transpose (or coordinate the transposition of) the website to a more user-friendly platform
Produce in-house promotional materials (eg., fliers, programs, e-blasts, website content)
Coordinate outside vendors as needed for larger-scale projects (eg., graphic designers for new logos and major print projects, web developers to maintain back-end of website, etc.)
Content Delivery and Analysis (30%)
Develop and maintain a marketing calendar to plan and track all marketing projects
Analyze effectiveness of existing marketing channels, and plan or adjust marketing tactics accordingly (eg., mass emails, social media, print marketing, peer-based and word-of-mouth marketing, press releases)
Community Relationships and Data Management (30%)
Analyze data about marketing channels and existing customers (eg, mass email ROI, web traffic, social media engagement, customer demographics, etc.)
Communicate directly with participants, families, and staff to understand how they access information, and identify which information is most useful / compelling for them
Sales and Customer Service (10%)
Coordinate with the box office to prepare for ticket sales, groups ticket sales, and comp tickets
Analyze and import box office sales data into the CRM database
Coordinate, promote, and analyze merchandise sales via the online gallery and lobby merchandise counter.
Professional experience in marketing required, preferably in an educational, arts, or nonprofit setting
Excellent written and verbal communication skills
Strong analytical skills
Knowledge of and curiosity about current and emerging marketing channels
Familiarity and comfort with technology used in the context of marketing and sales (ie, web design, social media, databases, mass marketing tools, etc.)
Light graphic design skills (major projects will be outsourced to a graphic designer)
Ability to work in a small organization with limited resources and budget for marketing initiatives
Motivated to take initiative and work independently
Open to feedback and working within established marketing guidelines
B.A. or higher, preferably in Marketing, Communications, or similar
WORK LOCATION / SCHEDULE / DETAILS
Start date: Late July - early August
Benefits: Health insurance (partially paid by employer); 401k; FSA; remote work / flexible schedule
This is a full-time position that mostly works remotely / from home. The Marketing Manager may create his/her own schedule and he/she may work either remotely or at the Random Farms studio as best fits his/her schedule and work style. Frequent phone meetings and occasional in-person meetings will be required during regular business hours, as well as occasional attendance at performances and other events on weekends and evenings.
Please send a resume, cover letter, two work samples, and two references to
with the phrase “Marketing Manager Application” in the subject line. (We will only contact references after the final round of interviews and we will let candidates know in advance of our intent to contact them.) Phone interviews will and final interviews will be in July. Applicants selected for final interviews will be asked to complete a work sample related to Random Farms. We are hoping to hire someone to begin work in late July or early August.